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  • Writer's pictureMarcus Lovato

Digital Signage

Digital displays use LCD, LED, projection, and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, corporate buildings, etc., to provide wayfinding, exhibitions, marketing, and outdoor advertising. Wikipedia

The Future

Digital Signage can be as simple as words running across a screen for general info or interactive with cameras and other sensors to give a greater user experience. Content management systems are improving daily, and they are implementing AI to add an extraordinary experience.

Is Digital Signage only for large buildings? Nope.

Most large buildings use wayfinding to help the partisans direct themselves to the correct destination by watching an animated map or using touch screen capabilities. Smaller buildings or stores have started using Digital Signage for advertisements. They can create a more immersive experience with audio as well.

A few things to consider

First, choose a commercial-grade Display; the added cost will ensure your display with last over the years without losing color or needing to be replaced within a short period of time. A commercial-grade display is designed to be viewed 16 to 24 hours a day in a public place, day or night.

Second, finding the right Digital Signage Media Player. These days Content Management Systems are a dime a dozen. Some make it simple to create visually pleasing content and some you need to be a 3d graphic designer to implement its full potential, so choose wisely. Other ways to display Content can come from a PC at a manager’s desk using video distribution to get to the display or a Raspberry Pi / Mini PC with a USB drive attached or controlled via the network.

Finally, the key benefit of Digital Signage is that it acts as an employee and gives the patrons business-specific information quickly.

We are here to help!

Are you looking for a creative way to display your content to consumers? Reach out to J2 Technology Solutions for help with a custom solution that will fit your business needs and budget.

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